BRIEF:

With many traditional Christmas lights, fayres and markets cancelled Vodafone created a new twist on a Christmas classic – a 5G-powered light display, bringing to life Christmas drawings from children across the UK.

RESULT:

As simple as posting a picture of your festive design and tagging it with #ConnectTheMagic. The drawing was displayed on a 23 x 16 metre light display, made from 1600 bulbs and viewable on a live stream. With a digital images of their creations sent back to be used as e-cards.

TIMEFRAME:

12 Weeks

TECHNOLOGY USED:

Live Stream | 5G | Image Analysis

CLIENT/AGENCY:

Vodafone/Ogilvy