BRIEF:

To draw attention to the 74,000 women annually who are pushed out of their jobs due to pregnancy.

RESULT:

A live stream that invited participants to show their support by adding their CV to the shredder and watching as it was destroyed and joined the growing pile of shredded careers.

TIMEFRAME:

12 Weeks

TECHNOLOGY USED:

Custom Built Shredder | Livestream | LinkedIn Integration

CLIENT/AGENCY:

Pregnant Then Screwed