o2

BRIEF:

Combine videos and voice notes from across the country into a single unified message of support for the Red Roses ahead of the Women’s Rugby World Cup Final.

RESULT:

Using a custom built AI system to transcribe and analyse the hundreds of messages received, we were able to get a snap shot of both sentiment and language used across all of the submission. This formed the foundation of the message that was then shaped with traditional sound design and animation to create a final film that allowed human emotion and creativity to be surfaced with the support of an AI foundation that made a new level of UGC inclusion possible.

TIMEFRAME:

8 Weeks

TECHNOLOGY USED:

Artificial Intelligence |

CLIENT/AGENCY:

O2/W Communications